Innovation Liberation Front was inspired by the famous quote from Victor Hugo “No army can withstand the strength of an idea whose time has come”.  Every revolutionary force must stand for something.  Innovation Liberation Front (ILF) cares about ensuring good ideas have impact and generate prosperity, for the innovator, their organisation and the community. 

ILF believes that simply having a good idea is never enough.  You have to fight long and hard to take an idea from conception to market, and you need strong allies along the way.

The word “liberation” in the ILF brand is about freeing a good idea from whatever shackles prevent it having impact and generating prosperity.  Perhaps it’s overcoming a funding issue, reducing vulnerability through a clever intellectual property strategy, identifying a clear USP and target niche, or executing a great licensing strategy – whatever your commercialisation issue is, ILF will by your ally

For our manifesto, the Innovation Liberation Front has adopted a set of core values that we apply throughout our business.

Who dares wins  -  The famous motto of the SAS, meaning nothing ventured nothing gained.  The best form of defence is attack.  No guts, no glory.  If  you don’t try something, you’ll not succeed.  Be cheeky.  Embrace surprise.

First win and then seek battle – one of Sun Tzu’s pillars from the Art of War.  Establish your protection and defences, gather all available intelligence,  plan to win from the outset. Approach everything  with an appropriate state of mind.

Keep calm and carry on – credited to Churchill’s propaganda machine, for ILF it means be persistent, stick to the game plan, and overcome all adversity.

The truth shall set you free – Once the motto of the CIA, it takes a slightly different meaning for the ILF.   Strive to know all available facts.  Be open and transparent.  Retain integrity.